Touchstone Climbing, Inc. is the nations largest climbing and fitness gym. In 2014, Touchstone had nine established gyms with two more launching in 2015.
The challenge was to determine how to best engineer a responsive site to accommodate each gym’s unique brand and information while efficiently feeding global gym content.
The solution was a multi-site content design and management system that allows the parent company to update global content in an instant. The master gym template is duplicated and a gym profile is loaded which populates the gym’s unique data fields and branding assets. Individual profiles and logins allow local gym managers to maintain non-global content. A customizable (and subscribable) community calendar filters events from all gyms in one place creating an ideal experience for the customer.