Sylvia Aranda

Sylvia Aranda is a designer known for creating work that stays true to the heart of a brand, with the strength and clarity to support growth over time. With expertise in branding, packaging, and web design, she crafts thoughtful, strategic identities that help businesses express who they are — and who they aspire to become.

Passionate about empowering the companies and individuals she works with, Sylvia brings a collaborative approach to every project, ensuring that each creative solution reflects the unique goals and stories of her clients. She believes that the most impactful design is born from genuine connection and a deep understanding of a brand’s vision.

With over 15 years of experience across design, strategy, and brand management, Sylvia has helped more than 60 brands — from Fortune 500 companies to emerging startups — elevate and refine their brand experiences through enduring, intentional design.

Today, she leads Ode Design, LLC as Founder and Principal Designer, bringing her expertise and commitment to every partnership, helping brands tell their stories with clarity, creativity, and purpose.

 

Expertise

Package Design
Collateral Design
Book Design
Signage & Spaces

Brand Strategy
Design Systems
Logos & Logotypes
Brand Standards

Visual Design
User Experience
Website Design
HTML/CSS

Ecommerce Strategy
Ecommerce Website Design
Ecommerce Platform
Integration

 

Values

CONNECTION
I believe in building meaningful relationships with my clients. When I start a new partnership, I listen and dig deep to understand their business, brand, and goals. This allows me to collaborate with you in defining a solution that will allow your business to scale and for you to feel confident and empowered as a business owner.

EMPATHY
We serve people. Gaining a deep understanding of the realities we are designing for is the foundation of great design.

INNOVATION
Thinking differently, gaining perspective, and stepping outside the box is always worth it.

EFFICIENCY
It’s important to me that start off with a good foundation and align on expectations so we stay on budget and hit deadlines.

 
 

Strengths

Natural Leader
Strategic
Creative
Achiever
Passionate
Dedicated

*Strengths my clients and colleagues see in me. See Client Love.