Sylvia Aranda

Sylvia is a strategic designer that builds identities and experiences to empower brands.


Meet Sylvia

I am a designer based in Oakland, California. My focus as a designer is to help passionate business owners tell their story through hand-crafted brands. My most enjoyable part of the creative process is learning about your brand's journey, aspirations, and biggest challenge. The second is delivering a product that honors your brand's purpose.

I have worked in the design industry since 2005. My diverse experience has strengthened my skills in different disciplines within design, marketing, and business. My strengths in business strategy, problem-solving, and fluency in both web and print are what define the backbone of my success.



Brand Identity
Logo Design
Identity Collateral
Brand Guidelines


UX Design
Website Design
Website Development

Print Design

Stationery System
Editorial Design
Print Production

Interested in working together? Write, or fill out the form to tell me a little bit about your project!

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I asked my clients and colleagues what they saw as my strengths and this is what they said:


"You're an effective problem solver. You can tackle a design problem from many view points and angles bringing to it fresh perspective."

"You are one of the best designers I know. You have an eye and a talent for creating work that varies greatly but always represents the client. I think your hand-done work is especially unique."

"You're an outside the box thinker and fun to work with."


"In stressful situations you have the ability to cope, to move forward gracefully and even give support to others because you understand the situation for what it is, not larger than life"


"You've always been passionate about your work as it represents you. Your tenacity allows you to put the best product out there."

"Your passion naturally fuels you to be driven and positively motivated, even if the work is hard."

"You are also one of the hardest workers I know, confident in your talent and direction."


"I believe your dedication to thoughtful work truly sets you above most."

"People trust you with their projects to be both creative and brilliant. You seem to take that as an honor and thus treat your responsibilities seriously."

"When the hard stuff comes, you are willing to see the positive and not let the negative overcome the project."

Natural Leader

"You are a leader. You are competent to either lead people in a project or collaborate. You don't hold grudges, I always like that about you."

"Your passion and your learned ability to harness it makes you a good leader."


"Loyal and committed. You are all in. Stay through the hard stuff and work diligently."

"You have great perseverance, strive for the best in yourself and in your work. You have high expectations and an excellent work ethic."

"You understand how design can drive a business' bottom line and weave approaches to meeting big brand goals at every turn."